Entrepreneurship for Social & Health Change: Turning Passion into a Sustainable Business – Learn – The Community Link

Course Content

MODULE 1 Discovering Your Business Idea 13 Topics

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Importance of Entrepreneurship in the Health Sector

Enhancing Healthcare Accessibility

Driving Technological Innovations

Improving Healthcare Efficiency

Finding your Passion

Steps to Identify Your Zone of Genius

Applying These Steps: Maria’s Story

Finding Your Path in Health Entrepreneurship

Exercise 1: Discover Your Passion

Exercise 2: Recognizing Your Skills and Strengths

Exercise 3: Create a Vision Board

Exercise 4: Learn from Real Role Models

MODULE 2 Creating a Career Blueprint for Entrepreneurship 8 Topics

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Mapping Your Path from Employee to Entrepreneur

Identify Your Long-Term Vision

Set Short-Term Goals

Make SMART Goals (Specific, Measurable, Achievable, Relevant, and Time-bound)

Develop a Skill Enhancement Plan

Establish a Strong Network

Regularly Review and Adjust Your Plan

MODULE 3 From Idea to Business Plan 10 Topics

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The Key Parts of a Business Plan

Step 1: Idea Validation – Will Your Idea Work?

Step 2: Define Your Value Proposition – What Makes You Unique?

Step 3: Market Analysis – Understanding Your Industry & Customers

Step 4: Operational Planning – How Will Your Business Run?

Step 5: Financial Planning – Budgeting for Success

Step 6: Risk Assessment – Be Prepared for Challenges

Step 7: SWOT Analysis – Understanding Your Strengths & Weaknesses

Step 8: Putting It All Together – Writing Your Business Plan

Final Takeaways

MODULE 4 Practical Steps to Starting Your Business 15 Topics

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The Power of Side Hustles

Why Side Hustles Matter for Underserved Communities

From Side Hustle to Business

Building Your Business Identity

Choosing a Business Name

Step 1: Securing Your Domain Name

Step 2: Pick the Right Business Structure

Step 3: Register Your Business

Step 4: Set Up Taxes & Licensing

Branding – Logo, Colors & Visual Identity

Creating a Basic Website & Social Media Presence

Business Cards & Flyers – A MUST!

Branding Builds Trust & Credibility

Business Basics Checklist

MODULE 5 Marketing & Getting Clients 12 Topics

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Essential Marketing Strategies

Building Relationships & Community Presence

Connecting with Your Community Online

Relationship Marketing – The Key to Success

Systems & Automation

Social Media Marketing

Email Marketing

Networking & In-Person Outreach

Customer Experience & Service Excellence

Scheduling Meetings & Calls with Potential Clients

Word-of-Mouth & Referrals

Marketing Is About Consistency & Community

MODULE 6 Building Your Dream Team 8 Topics

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Finding the Right People for Success

Identifying Your Business Needs

The Truth About Business Partnerships

Hiring the Right Team – Employees vs. Freelancers

Contracts & Agreements – Protect Yourself & Your Business

Where to Find the Right People for Your Team

Managing & Growing Your Team

Building a Team for Long-Term Success

MODULE 7 Funding Your Business 14 Topics

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How to Get Funding

Financial Planning & Business Models for Beginners

Funding & Financial Models for Socially Responsible Businesses

Understanding Personal & Business Credit

Understanding How Personal Credit Affects Your Business

Establishing Business Credit

Funding Options – Where to Get Money for Your Business

Protecting Your Business Finances

Pitch Decks: Your Key to Securing Funding

What to Include in a Pitch Deck?

Pro Tips for a Winning Pitch Deck

Getting Business Funding Without Risk

MODULE 8 Community-Centered Responsibility 25 Topics

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The Difference Between Authentic & Performative Social Responsibility

Integrating Community-Centered Responsibility Into Your Business Plan

Social Enterprises & Business Models That Prioritize Impact

Real Companies Leading in Social Responsibility

How to Implement CCR in Your Business Strategy

Community Engagement Strategies That Drive Business Growth

Crisis Response & Ethical Decision-Making

Why This Matters for YOUR Business

Creating a Sustainable Growth Plan for Your Impact Initiative

Measuring Your Impact

How to Measure & Communicate Your Social Impact

Measuring Social Impact & ROI (Return on Impact)

Business Launch Checklist

Step 1: Discover Your Business Idea

Step 2: Create Your Business Plan

Step 3: Choose & Register Your Business Structure

Step 4: Branding & Online Presence

Step 5: Marketing & Getting Clients

Step 6: Legal & Financial Compliance

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About Instructor

Tammy

3 Courses